Pay Day
By: Robert Craft
TheSouthernSportsEdition.com news services
Ryan Day at Ohio State and Bill Belichick at North Carolina shook up the rankings of the highest-paid coaches in college football.
Day’s raise and extension came on the heels of Ohio State’s first national championship in a decade.
UNC pays Belichick double what Mack Brown made last year, putting him among the likes of Georgia’s Kirby Smart and Texas’ Steve Sarkisian in annual salary.
Eight head coaches earn $10 million or more in annual salary, compared to a decade ago when Alabama’s Nick Saban led the nation with $7.1 million in 2014.
The SEC leads all conferences with five coaches in the top 10, while UNC’s push for big-time football with Belichick added a third ACC coach to the list, helping the conference pass the Big Ten for second place. No Big 12 coaches made the top 10.
Big paychecks don’t always equal success. Three of the ten highest-paid head coaches led their teams to .500 or worse in the 2024 regular season, and many fell short of program expectations.
- MARK STOOPS, KENTUCKY
Total Pay: $9,013,600
Record at Program: 77-73 (12 years)
Stoops, one of the SEC’s longest-tenured coaches, signed an extension in November 2022 that was record-setting for the University of Kentucky football and is set to pay him handsomely through the 2031 season.
He led the Wildcats to two of their 10-win seasons in program history but hasn’t hit double-digit win totals since 2021 and suffered his worst finish since 2013 this fall, stumbling to a 4-8 overall record and 1-7 mark in SEC play.
- BRIAN KELLY, LSU
Total Pay: $9,975,000
Record at Program: 29-11 (Three years)
LSU lured Kelly away from Notre Dame in 2021 with a lucrative offer soaring past $100 million over the life of the contract.
He led the Tigers to a pair of 10-win seasons to start his career in Baton Rouge but faces questions in 2024 after suffering his worst record in three seasons at 9-4.
He also lost top-ranked 2024 prospect Bryce Underwood in a flip to Michigan during the early signing period.
T-6. KALEN DEBOER, ALABAMA
Total Pay: $10,000,000
Record at Program: 9-4 (One year)
DeBoer signed an eight-year contract with Alabama. It runs through Dec. 31, 2031, with a starting annual salary of $10 million in the first year and yearly increases up to $11.75 million in the final year.
It more than doubled his reported salary at Washington last season ($4.3 million).
Alabama suffered its first three-loss regular season since 2010 in DeBoer’s first year at the helm and missed the College Football Playoff.
T-6. MIKE NORVELL, FLORIDA STATE
Total Pay: $10,000,000
Record at Program: 33-27 (Five years)
Norvell cashed in on his unbeaten season in 2023 with an eight-year deal worth more than $10 million per season in January, when he became one of the rumored candidates for the Alabama vacancy.
Florida State didn’t get its money’s worth in 2024. The Seminoles had their worst regular season since 1974, finishing 2-10.
Outside of Florida State’s 13-1 campaign in 2023, the Seminoles are 20-26 under Norvell with just one bowl appearance.
T-6. BILL BELICHICK, NORTH CAROLINA
Total Pay: $10,000,000
Record at Program: N/A
Inside Carolina reported that Bill Belichick agreed to a five-year contract that will pay him $10 million annually, with three years and $30 million guaranteed.
It’s double the $5 million annual salary his predecessor Mack Brown made in annual salary.
The Tar Heel brass agreed to increase the staffing budget, supply Belichick with a full general manager staff and make a significant investment in its NIL budget.
He’s one of the top three highest-paid coaches in the ACC without coaching a single down of college ball.
UNC’s early returns have been good. Belichick has helped UNC in both the transfer portal and high school recruiting class for 2025, up to 43rd from 78th when Mack Brown left.
- LINCOLN RILEY, USC
Total Pay: $10,043,418
Record at Program: 26-14 (Three years)
USC paid 4.5 million to Oklahoma for Riley’s buyout, then proceeded to give him the largest contract in coaching at the time (2022).
He finished one win from the College Football Playoff in his first season with the Trojans, making the program’s instant return on investment substantial.
However, he’s 15-13 in his last 27 games after finishing the 2024 season at 7-6.
- STEVE SARKISIAN, TEXAS
Total Pay: $10,600,000
Record at Program: 38-17 (Four years)
Fresh off leading Texas to its first College Football Playoff berth in 2023, the Longhorns awarded Sarkisian with a four-year extension that saw his salary jump from $5.8 million to $10+ million.
Sarkisian can earn an extra $1.85 million annually in performance incentives, including $1.25 million for winning the national championship.
Sarkisian also gets two dealer cars and the use of a private jet, among other perks. He’s been worth every penny for Texas, leading the program to a seamless transition to the SEC and a College Football Playoff berth for the second season in a row.
- DABO SWINNEY, CLEMSON
Total Pay: $11,132,775
Record at Program: 180-47 (17 years)
Swinney agreed to a 10-year contract extension in September 2022 that keeps him at Clemson through the 2031 season.
He posted 12 double-digit win seasons during his tenure at Clemson and has won two national championships in four trips to the College Football Playoff.
However, the on-field play fell short of expectations in recent years. Clemson suffered three-loss seasons in 2021 and 2022 and a 9-4 campaign in 2023.
The Tigers did manage to secure their first College Football Playoff berth since 2020 with a win over SMU in this year’s ACC Championship Game.
- RYAN DAY, OHIO STATE
Total Pay: $12,500,000
Record at Program: 70-10 (Seven years)
Ohio State inked Day to a new contract on Feb. 6, just two weeks after he led the Buckeyes to their first national championship since 2014.
The deal is valued at $12.5 million in total annual compensation, with a base salary of $2 million per year and keeps Day in Columbus through the 2021 season.
Day ranked inside the top five in annual salary before the extension but is now one of three active coaches with a national championship on his résumé and it’s reflecting on the paycheck.
- KIRBY SMART, GEORGIA
Total Pay: $13,282,580
Record at Program: 105-19 (Nine years)
Smart passed Swinney as the highest-paid head coach in college football after signing a two-year extension in May.
Smart’s new deal runs through December 2033 and bumped his annual salary to $13 million per year, an increase of $1.75 million, with bonuses up to $1.55 million.
His 2024 salary marks the highest single-season payday for a public university head coach, beating Nick Saban’s $11.1 million figure in 2023 and 2017.
Smart’s record speaks for itself. He’s the best coach in college football today and his Dawgs won’t be going anywhere anytime soon.
