Robert Craft
Looks Like Me
By: Robert Craft
TheSouthernSportsEdition.com news services
College athletes across the country began raking in money for their name, image and likeness (NIL) July 1st.
Who’s set to earn the most money? We may never know as some players are keeping the details of their deals with companies entirely private.
Most fans assume the biggest earners will be college football players, but that may not be the case. Social media outlets like TikTok and Instagram may be a determining factor in the marketability of a player in other college sports.
Local businesses in sports-crazy college towns will contribute heavily and if a player secures multiple deals from companies big and small, they will become a presence in their city, and still scrape in some decent royalty cash. Let’s take a look at some of the early winners in NIL.
- Olivia Dunne, LSU Gymnast: Dunne, an All-American gymnast is a social media BEAST. She has 5.1 million Twitter followers, 400,000 TikTok followers and 1.2 Instagram followers. Dunne is projected to make over one million dollars a year off NIL.
- Hanna and Haley Cavinder (twins) Fresno State Basketball: The Cavinders have over four million followers on TikTok and Instagram. The estimated annual gross income for social media influencers is about 80 cents per follower, you do the math, this is a sports magazine.
- D’Eriq King, Miami Football: King signed a couple deals with College Hunks Hauling Junk and Murphy Auto Group that total around $200,000. King and McKenzie Milton partnered on a NIL platform called Dreamfield as well, whose contributions are unknown.
- Hercy Miller, Tennessee State, Basketball: Miller is the son of rapper Master P. Hercy Miller signed a two-million-dollar deal with Web Apps America, and that’s just for right now.
- Brock Vandagriff, Georgia Football: Vandagriff signed a big money deal with Onward Reserve, a men’s apparel company. Vandagriff was one of five players to sign with Onward Reserve, the identities of the other four are yet to be known.
- Spencer Rattler, Oklahoma Football: Rattler signed a deal with Raising Cane’s, a Louisiana based restaurant franchise with locations across the country. Rattler promised to share his NIL profits with underprivileged communities this season.
- Lexi Sun, Nebraska Volleyball: Sun signed an undisclosed deal with Ren, a volleyball apparel company.
- Trey Knox and Blue, Arkansas, Football: Knox and Blue (a Siberian Husky) signed a deal with PetSmart, which operates 1,650 stores in the US, Canada and Puerto Rico. Terms of the deal were not disclosed.
Also, notably, more than 4,000 college athletes have partnered with Yoke Gaming, an app that allows fans to pay to play video games with them on stream.
Welcome to the new world of college athletics. It’s going to be hard (actually impossible) to enforce NIL violations, but it is about time that young athletes get the chance to earn money for themselves and their families!
Another interesting benefit to explore is that college athletes will be granted direct work experience in the line of a professional athlete, and isn’t that a great reason to go to college?
This will avoid athletes from signing predatory marketing deals their first year in the bigs and allow them to strategize marketing platforms for their NIL alongside their playmaker marketability.
In my opinion, it’s going to be crazy unsettling and it will take a couple years to get a handle on all this in the leagues. I wonder why this step in the right direction took so long for the NCAA to make.
Foundation Rebuilding
By: Robert Craft
TheSouthernSportsEdition.com news services
Florida State ended a hectic month of June with supreme style, landing four public commitments from the final weekend of official visits before the Dead Period began.
The Seminoles moved to number 3 in some recruiting rankings and that’s top in the ACC.
Most fans pay attention to the details of their own team, and look at rival teams with a broad stroke. Assuming the worst for their rivals, fans don’t get into the details of why or how very often.
So… Florida State: they hired Mike Norvell from Memphis, who went 3-6 last season. Fans ignore the state of the roster and lack of coaching time mostly due to COVID, meanwhile Gator and Cane fans have laughed about “Memphis Mac” for about a year now.
If you watch video from his time with the Tigers, you will see a dynamic offense. Most Florida State fans assumed that would translate immediately to their program, and they were left hopeful after the North Carolina game.
FSU fans ignored the roster and lineup changes during the season and any improvement on the offensive line. All they saw was three wins! That only reinforced FSU’s rivals on social media that Norvell can’t coach or recruit.
Norvell is building his FSU team inside out. He currently has 14 total commits and 7 are offensive and defensive linemen. The class is led by the number 2 player in the country Travis Hunter from Suwanee, GA and Sam McCall is the other five-star commit from Lake Gibson, FL.
Now the inside players, FSU currently has 4 offensive linemen committed. Antavious Woody a 6-3, 291 guard out of Lafayette, AL, Qae’shon Sapp a 6-5 320 tackle out of Leesburg, GA, Aliou Bah a 6-6, 325 tackle out of Memphis, TN and Kanaya Charlton 6-5, 351 guard out of Brunswick, GA.
Norvell and staff are currently addressing their need on the o-line and I think FSU will try to add two or three more linemen to this class, Norvell has his sights on Elijah Pritchett, Julian Armella, and Daughtry Richardson.
With the way things are going, it’s probably safe to say the Seminoles will land a top class of offensive linemen, in pursuit of rebuilding. One of many steps in multiple recruiting cycles to acquire competent depth; sounds like a good coach.
As Florida State gets closer to the start of fall football practice, the offensive line may be the most intriguing unit. They weren’t great by any means this past season, but there was notable growth. With the entire group returning, there’s cause for optimism in the depth chart’s rotation.
Norvell must win more than 5 games this year, or these recruits will portal to another, more successful campus to call their home.
Expansion
By: Robert Craft
TheSouthernSportsEdition.com news services
If you’ve been living off the grid, you missed the big news last week.
College football is headed towards expanding the Playoffs to 12 teams. Let’s break down which programs are going to benefit the most on the field.
1.UCF: Through the past five years, the Knights have been widely regarded as the most capable Group-of-5 program.
Add Cincinnati and Boise State to that mix, and with expansion, there is now a seat at the table for really talented and fun to watch teams that may come once every few years for a program.
These types of teams have historically been an afterthought to the committee for the College Football Playoffs.
- Georgia: Georgia has made the Playoffs in the past, but now the Bulldogs aren’t at the mercy of Alabama.
Kirby has built an elite level roster; and instead of making it once every ten years, Georgia is going to make it every. single. year.
- Every Second Tier Big 12, Big 10, ACC, and SEC teams.These programs will no longer have to conquer the powerhouse programs in their conference to make the Playoffs.
When the Playoff expansion hit, the first person I thought about was Tennessee coach Josh Heupel. Given his troubles surrounding Tennessee, I’d make a strong case that UCF is a better job than dealing with the SEC.
Most fans don’t view the Group of 5 as worthy of a playoff spot because they don’t play a Power 5 schedule, and/or they don’t recruit at the same level. The Best G5 teams every year still end up very, very good.
Now some of these G5 programs UCF, Cincinnati, SMU and Boise State (to name a few) actually have something to sell. These teams have better resources and support than most of their peers at the same level, and they suddenly have a fighting chance of making the Playoffs on an annual basis, more so than middle tier Power 5 teams.
If the Playoff expansion is approved, UCF, SMU, Cincinnati and Boise State are the real winners in terms of how this will help the schools improve their recruiting.
The losers in this expansion are Notre Dame and the Pac 12. The PAC 12 commissioner and athletic directors want automatic bids for conference winners. Unfortunately, they are likely not alone in this discussion.
Notre Dame cannot receive a playoff bid due to no conference affiliation. Look for the Irish to join the ACC in the near future.
While the College Football Playoff expansion to 12 is expected to be formally approved as soon as August, it’s not going to take effect immediately. The earliest it could take effect is 2023.
When there is more money available, that usually leads to more business opportunities. For college football, more opportunities usually leads to realignment and expansion among conferences.
My question is, will expansion kill the hype around the mid-level bowls games?
Game Changer
By: Robert Craft
TheSouthernSportsEdition.com news services
Recruiting at all levels is very important, but programs still need to recruit the high priority positions to recruit real game changers.
The most important game changing recruit is the quarterback, for example. And if your team does not have a great quarterback, then your team will be at a huge disadvantage no matter how many blue chips you have on the rest of the roster.
I saw an article where the “Blue Chip” ratio was given for schools and the top schools were as follows: Alabama 84%, Georgia 80%, Ohio State 79%, Clemson 67%, LSU 66%, Oklahoma 66%, Texas 66%, Florida 66%, Texas A&M 61%.
The SEC led the way with six schools, followed by the Big Ten (3), Big 12, Pac 12 and ACC with two each.
The article defined Blue Chip using the composite star ranking and four and five-star count. The article counted transfers and high school recruits.
For the first time since 2018, the Florida State Seminoles did not make the top ten in Blue-Chip Ratio. Once a recruiting juggernaut, Florida State ratio has fallen below 40%.
The Seminoles currently have 91 players on scholarship and 34 are Blue-Chips. That includes 33 guys who were four or five stars out of high school and UCF transfer McKenzie Milton.
Florida State still has more blue chip talent than most of the ACC (North Carolina State, Syracuse, Georgia Tech, Boston College, Louisville, Duke, Wake Forest, Virginia, and Virginia Tech).
FSU has recruited a lot of Blue Chips since 2018 but they haven’t lived up to their billing, that’s about the same with every other school as well.
The Seminoles haven’t had a game changer at quarterback since Jameis Winston in 2014, however that will change if McKenzie Milton can stay healthy.
Coach Mike Norvell targeted Milton for several reasons, and his in-game experience was the top of the list.
Milton was the first quarterback commit under Scott Frost and earned the starting job as a true freshman. Milton’s freshman season was a rocky road amassing a 6-7 record.
After that season, Milton and UCF blazed through their schedule, and Milton did not lose another game as quarterback for the Knights.
Milton’s play can help cover up some of the issues the offensive line may have. Milton’s quick release and pre-snap reads of the defense would be two noteworthy traits that make him a difference maker.
I expect Jordan Travis to get snaps because he’s very dynamic running the football to keep Milton off the field.
However, I’m curious to see how Coach Norvell uses his two quarterbacks to their best individual abilities. Let’s hope Norvell is creative with the talent he’s given
There’s an old football cliche that states, “IF YOU HAVE TWO QUARTERBACKS, YOU HAVE NO QUARTERBACK.”
It has been a long time since FSU’s Blue-Chip Ratio has been this low but the Seminoles have a game changer at quarterback, who goes by the name McKenzie Milton.
Offensive Flow
By: Robert Craft
TheSouthernSportsEdition.com news services
During Dan Mullen’s three years as head coach and play caller, Florida has climbed from sixth, to fourth, to third in the SEC total offense.
Also, at this time I’m morally obligated to remind everyone that the 2017 (pre-Mullen) Gator’s offense was ranked 13th in the conference, next to last.
Whether it’s Emory Jones or Anthony Richardson playing quarterback this fall, neither are as accurate as Kyle Trask, nor will they enjoy the luxury of throwing to Kyle Pitts or Kadarius Toney, so it’s imperative the running game is reestablished this season.
Florida has averaged 5+ yards per carry only once in the past 11 years. In 2018, when Lamical Perine, Jordan Scarlett and Dameon Pierce churned out more than 2,000 yards. Mullen was freely deploying quarterback Felipe Franks in the running game.
I think Florida returns to that style of offense this season with Pierce, Malik Davis, Nay’Quan Wright, Lorenzo Lingard and Demarkcus Bowman in a crowded running back room and Jones or Richardson taking 100 plus carries.
If Florida’s offense plays at a similar level as last season, Dan Mullen’s play book will rival Coach Klein’s from the Waterboy. Furthermore, my prediction of Georgia winning the SEC East should be flushed at the Florida Welcome Center on I-75.
It’s not that I think the Gators will stink offensively this year, it’s just that last year’s unit was exceptional, so I’m bracing for descent.
The 7.3 yards per play were the second most in school history behind the 7.4 average in 1995. The 1995 team did not play a SEC only schedule and had the luxury of facing two cupcake schools.
I believe Mullen will field a productive ball control offense. Of course, and as always, the offensive line will ultimately determine the production of this team’s offense.
After two seasons without a quarterback capable of running the ball, Jones and Richardson change the narrative with the verve that Mullen desires.
I’m intrigued to see whether Emory Jones commands the offense, executes the system efficiently, and becomes another of Mullen’s success stories. He’s certainly starting at a point with higher expectations than Kyle Trask.
Because Jones was Mullen’s first quarterback commit, and he has spent 3 years developing ahead of his starting job, I don’t expect Mullen to pull him at the very first sign of trouble.
Jones is such an electric runner with a strong arm that will flourish this fall. Understanding the variations of Mullen’s offense, which changes to fit personnel as well as any in the nation. Jones has the arm to stretch the field deep and the speed to make plays when things break down in the trenches.
The Gators still have a puncher’s chance of returning to Atlanta, and this year is one of those times, when the SEC crossover scheduling imbalance favors Georgia (Arkansas and Auburn). Plus, there’s the undeniable fact that on paper the Bulldogs are loaded!
Florida has yet to reach the College Football Playoffs through its first seven years and the odds of getting there in 2021 will be daunting.
Florida is currently +4000 odds to win the National Championship.
Extension
By: Robert Craft
TheSouthernSportsEdition.com news services
There are stories out everywhere, on June 1, 2021 the dead-period was lifted.
For those who forgot about COVID-19 already, and all the restrictions around that, it means the return of camps on campus, unofficial/official visits and workouts on campus.
For the first time since January 2020, official visits return to college campuses. For the record, an official visit means the college is able to finance the trip for the recruit. Recruits and their families can take five visits total but only once per school.
The Florida Gators wasted little time getting recruits back in The Swamp, as they had their Summer Kick Off event on June 1st.
With all that pent up recruiting energy ready to be released, the plans for a return to “normal” are anything but, unfortunately. Florida Gators have official visits scheduled for every June weekend. Camps are already planned out and for the first time ever, players can work out for coaches.
Florida coach Dan Mullen said, “it will be waves upon waves upon waves upon waves of kids coming to visit.”
Throw in the transfer portal. And don’t forget the new one-time transfer rule. Did the waves just get larger?
All of it is another example of college football essentially coming down to a simple declarative statement: It’s all about recruiting.
The Gators have camps scheduled the entire month of June: June 7, Skills and Drills Camp; June 9, 16 & 23 7 vs 7 Gator Shootout and OLine/DLine Big man Challenge; June 14 Top Gun QB/WR Camp, In the Trenches Camp and Skills Academy for RB, DB & LB; June 25 Elite Individual Camp.
June 2021 is the biggest recruiting month in the history of recruiting.
Florida administration has been so impressed with the recruiting job; they have given Coach Dan Mullen a three-year contract extension that gives him a significant raise. Under the terms of Mullen’s new contract agreement, he will be the coach at Florida through the 2026 season.
The new extension will also raise Mullen’s annual compensation total to $7.6 million for each year remaining on his deal. With a raise of about $1.5 million per season, the financial breakdown varies by year.
USA Today shows Mullen is now the fourth highest paid coach in 2021.
Tebow Impact
By: Robert Craft
TheSouthernSportsEdition.com news services
Consumers love Tim Tebow and are happy to see him back in the NFL.
Just 24 hours after signing with the Jacksonville Jaguars, Tebow’s apparel has been flying off the sleeves.
NFLShop.com reported the top 5 selling items all belong to Tebow: black alternate jerseys for men, women and children, as well as T-shirts for men and women.
The Tebow effect caused Tom Brady’s red Tampa Bay Buccaneers jersey to fall to ninth on the list of top sellers.
Tebow’s jersey was the bestselling uniform when he was with the Denver Broncos in 2010, New York Jets in 2012, New England Patriots in 2013 and Philadelphia Eagles in 2015.
In 2016 for a few weeks his New York Mets jersey was the best-selling Major League Baseball jersey in the country.
Tebow’s longest run as the best-selling jersey in sport came as a quarterback at the University of Florida, where even to this day, it holds the record for the most jerseys of a college player ever sold.
Tebow signed a one-year deal (non-guaranteed) to play tight end with the Jaguars. He is currently sporting the number 85 jersey. He might not even wear the 85 jersey for long.
If Jacksonville moves backup quarterback Gardner Minshew, which rumors suggest they are trying, Tebow could claim his iconic 15 jersey.
If that happens, you can bet football and Tebow fans won’t hesitate to complete their collection.
As a sputtering franchise, the Jaguars didn’t warrant much attention last season, but look at them now! The Jaguars are the talk of the NFL on shows, radio and social media around the country.
The attention is only going to intensify as OTA’s starts and the media will be allowed to watch practice in person this week. Tebow obviously has generated most of the attention because of his comeback at age 33 to play tight end, a position he’s never once played.
Jaguars jerseys are three of the top seven and four of the top 15 jerseys on NFLShop.com.
Tebow is a megastar in the Jacksonville area, a former standout at Nease High School and the 2007 Heisman Trophy winner at Florida. He also helped Urban Meyer win two national championships for the Florida Gators.
Tim Tebow will be trying to land a spot on the Jaguar roster and battling Chris Manhertz, James O’Shaughnessy, Luke Farrell and Tyler Davis on the roster.
Whatever you think of Tim Tebow, you must say, he makes a tremendous financial impact wherever he plays.
Knighting Up
By: Robert Craft
TheSouthernSportsEdition.com news services
Gus Malzahn has a reputation for being one of college football’s top recruiters. Since he arrived in Orlando, Malzahn has been able to capitalize by landing several top transfers to UCF.
Malzahn emphasized recruiting is very important to play with the Power 5 programs. Since his arrival on February 15th, “The Gus Bus” hasn’t slowed down.
Linebacker Bryson Armstrong, an All American from Kennesaw State, is the latest player to commit to Malzahn and UCF. Armstrong was the Big South Conference Defensive Player of the Year in 2019.
Wide receiver Jordan Johnson transferred to UCF. Johnson was one of the most talented players in the country in the class of 2020 according to 247Sports Composite Rankings. He ranked as the number 37 overall player and the number 6 receiver in the country. Johnson makes the fourth former Notre Dame product to transfer to UCF since 2017.
Former Western Kentucky redshirt freshman defensive tackle Ricky Barber has transferred to The Knights. Barber was a 2020 Freshman All American by Football Writers Association of America this past season.
Big Kat Bryant announced he was transferring to UCF over Tennessee. During his time at Auburn, Bryant recorded 56 tackles, 10 sacks, seven passes defended, two interceptions, two forced fumbles and a fumble recovery for the Tigers. SEC coaches named Bryant a Second Team All-SEC selection.
The defensive lineman became the third former Tiger to follow Malzahn to Orlando as running back Mark Anthony Richards and receiver Nate Craig Meyers each made the decision to continue their college careers at UCF.
Running back Isaiah Bower (Northwestern) kicker Ryker Casey (App State) and linebacker Hirkley Latu (BYU) round out the new Knights.
The transfer portal can be a double-edged sword. While it can help provide teams with much needed depth and experience, some worry that coaches are signing free agents rather than developing younger talent from high school recruiting.
Unlike former UCF coaches, Malzahn has been offering 4-star and 5-star recruits to UCF. He said it’s about building relationships and UCF is working on changing the narrative with recruits vs transfers.
Malzahn’s sites are set to get these talented players to UCF and be part of building something special. The best way to create franchise energy is to get plugged into the establishment and its actions.
Malzahn will inherit a program that went 6-4 this past season and quarterback Dillon Gabriel. Gabriel, one of the top returning sign callers in the country, should mean the Knights program start Malzahn’s tenure with a high floor.
Non-Conference games against Boise State and Louisville in September will give Coach Malzahn a chance to shine early against big names.
The Gus Bus is creating major synergy, so buckle up Knight fans it is going to be UCFast.
What Do They Look Like?
By: Robert Craft
TheSouthernSportsEdition.com news services
Florida’s Governor Ron DeSantis signed the bill for Florida college athletes to profit from their name, image and likeness starting July 1, 2021.
Making Florida the first State with NIL (name, image & likeness), however California was the first state to implement an NIL bill.
The California bill won’t go into effect until January 1, 2023. The state of Florida was a leader on NIL, and the other states quickly tried to follow our model, college athletes in Florida have been able to position themselves to be ready to benefit starting July first.
The state has consistently been at the forefront for NIL legislation, with Governor DeSantis championing it over the last few years. Other states have already passed NIL laws Mississippi, Iowa, New York, Maryland, Alabama, New Mexico and Georgia to name a few.
While most of these NIL laws are exceedingly athlete friendly, some are more restrictive than others.
Mississippi allows the universities to impose limitations on the date and time which an athlete may participate in NIL events. Iowa places a cap on the number of hours per week a student can participate in athlete activity.
New Mexico prohibits schools from denying an athlete enrollment if they earned NIL compensation as a recruit. South Carolina compels schools to set aside $5,000 per year in a trust for each football and basketball player.
Alabama gives athletes the option to participate in NIL or receive $10,000 a year from the school.
Georgia Governor Brian Kemp signed the NIL bill during a ceremony at the University of Georgia. The law is scheduled to take effect July 1, 2021.
Georgia’s NIL law contains a unique feature: Colleges in Georgia can elect to require their players (on all their teams) to share up to 75% of compensation received for the use of their name, image and likeness.
The force sharing would occur pursuant to what Georgia House Bill 617 terms a “pooling arrangement,” with the shared compensation directed to a fund for the benefit of individuals previously enrolled as student athletes.
One year after graduation former players could draw pro rata shares of the fund’s pulled contributions.
Another crucial aspect of Georgia’s NIL law is that the decision to compel sharing is at the discretion of the school. University of Georgia, Georgia Tech and other colleges might decline to provide for pooling arrangements.
One obvious reason why a school would be reluctant to adopt a pooling arrangement is recruiting. If a high school athlete is recruited by Miami, Mississippi State and Georgia, he or she could keep all their post tax NIL compensation by attending one of the first two schools.
If a player instead attends UGA, and if UGA adopts a pooling arrangement, the player will lose some portion of his or her endorsement, sponsorship and influencing compensation.
In my opinion, this is just window dressing. Next month the Supreme Court may decide to make this federal law or defer to individual state laws.
Congress will take that opportunity to roll out a federal law and the state laws will be moot.
Draft Domination
By: Robert Craft
TheSouthernSportsEdition.com news services
There were 259 players drafted in the 2021 NFL Draft, with 14.3% hailing from The Sunshine State. The state of Florida accounted for 37 players selected. South Florida alone had 17 and Broward County accounted for 12 players.
Texas was a close second, with 33 players, the same number as in 2020, which led the draft for most picks.
Georgia (21), California (19), Louisiana (13) and North Carolina (10) were the other states with double digit players selected.
American Heritage High School in Plantation set an NFL record with six players picked in this year’s draft. The Patriots are considered to be one of the best high school programs in the country.
Heritage draftees in 2021: Patrick Surtain II the ninth player selected in the draft by the Denver Broncos, Tyson Campell the 33rd to the Jacksonville Jaguars, Anthony Schwartz the 91st to the Cleveland Browns, Marco Wilson the 136th to the Arizona Cardinals, Tadarrell Slaton the 173rd to the Green Bay Packers and Khalil Herbert the 217th to the Chicago Bears.
Fort Lauderdale’s St. Thomas Aquinas had three players selected, giving the Raiders 26 alumni being drafted since 2001, the most by any high school during that time period. Elijah Moore, Josh Palmer and Asante Samuel Jr are the newest Raiders in the NFL.
It’s no surprise that Florida leads for Power 5 signees the past 10 years, and that South Florida has roughly provided 45%-50% of the talent pool.
Elite football players come from all over the country, but the largest concentration of them originated from the SEC. The SEC set a record with 65 players selected and this continued the conference’s distinct dominance over the three-day event.
This year’s SEC haul included 6 of the first 10 picks and 12 of the 31 players in the first round.
They included Florida tight end Kyle Pitts 4th to Atlanta, LSU wide receiver JaMarr Chase 5th to Cincinnati, Alabama wide receiver Jaylen Waddle 6th to Miami, South Carolina corner Jaycee Horn 8th to Carolina, Alabama corner Pat Surtain II 9th to Denver and Alabama wide receiver DeVonta Smith 10th to Philly.
For the 15th year in a row, the SEC asserted its dominance over every other Power 5 conferences. All 14 SEC football programs helped break its own conference’s record of players drafted.
It was a record setting day for Alabama too, the Tide led the way among SEC schools with a total of 10 players selected. Georgia was in second with nine sections, followed by Florida with eight, LSU with seven, Kentucky with six, Missouri with five, Auburn, South Carolina and Texas A&M with 4, Tennessee, Mississippi State and Ole Miss with 2 and Arkansas and Vanderbilt with 1.
The 2021 NFL Draft featured record setting and record tying draft results for the SEC and Alabama. The University of Alabama had six players drafted in the first round, which tied the record set by the 2004 Miami Hurricanes.
You’ve heard the saying before: “The SEC, it just means more.” College football’s juggernaut conference has done it again, and look out for the 2022 class: a class that looks to break the 65-player mark.
